Hype Energy Drinks http://www.ycwgpg.cn Tue, 13 Oct 2020 15:29:33 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.1 http://www.ycwgpg.cn/wp-content/uploads/2019/10/favicon-36x36.png Hype Energy Drinks http://www.ycwgpg.cn 32 32 Hype Energy sponsors 8 times Wakeboarder World Champion: Harley Clifford http://www.ycwgpg.cn/news/hype-energy-sponsors-8-times-wakeboarder-world-champion-harley-clifford/ Tue, 13 Oct 2020 14:40:13 +0000 http://www.ycwgpg.cn/?p=13857 After setting new world records, turning the impossible into possible, Harley Clifford doubles down and keeps going, living his life to the fullest with Hype Energy Drinks! Harley Clifford grew up in Queensland, Australia, getting involved with wakeboarding at a very young age, with the full support of his family.  Harley had a preliminary vision […]

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After setting new world records, turning the impossible into possible, Harley Clifford doubles down and keeps going, living his life to the fullest with Hype Energy Drinks!

Harley Clifford grew up in Queensland, Australia, getting involved with wakeboarding at a very young age, with the full support of his family. 

Harley had a preliminary vision of being one of the best in the world, and we’re proud to say he has achieved his dream pursuing his passion! 

Harley turned pro at the age of just 16, immediately showing his hunger for gold, winning contests all over Australia. 

With over 40 major pro contests in his first 6 years as a professional rider, he was a golden start to look out for. 

If that wasn’t enough, Harley was the the first rider to land some of his now signature tricks, like a double flip wake to wake, or a 1080 degree rotation during his competition runs. 

He is also the first wakeboarder in history to score a perfect 100, making him one of the most progressive riders of the sport. 

On top of all of this, Harley is one of the nicest humans you’ll ever meet. 

Down to earth, laid-back, always up for an adventure, he definitely lives his life with a lot of Hype!

Being an 8x Wakeboarding World Champion doesn’t happen overnight, we’re honoured to be able to support Harley through his next adventures with the right products to keep him energised and focused on his career objectives. 

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New Hybrid Category: Performance Energy Drinks http://www.ycwgpg.cn/news/new-hybrid-category-performance-energy-drinks/ Thu, 08 Oct 2020 09:05:58 +0000 http://www.ycwgpg.cn/?p=13751 This new category is being introduced with two flavour variants, Pi?a Colada and Coco Berry.

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After months of dedicated New Product Development research, we are excited to announce our new performance energy drink line called Hype Energy Xtra.

This new category is being introduced with two flavour variants, Pi?a Colada and Coco Berry. 

The US variants will include 300mg of caffeine in a 16.9 oz format while the EU variants will be restricted to 200mg of caffeine for its 500ml format. 

The Xtra line goes the Xtra mile by not only offering the 3 Branch Chained Amino Acids (BCAA), but a whopping 9, covering all the essential amino acids (EAAs) needed for proper athletic function. 

EAAs are the full package for serious athletes that want to focus on muscle building and recovery, with reports showing that EAA’s can more effectively sustain protein synthesis in a post-workout setting. 

The Xtra beverages are sugar free, low calorie and contain  4 B vitamins. Ready to go the Xtra mile? Go get that Xtra Power for Xtra Performance

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Hype Energy sponsors the Fifth edition of the Open Skate Tournament in Spain’s Costa del Sol! http://www.ycwgpg.cn/sports/hype-energy-sponsors-the-fifth-edition-of-the-open-skate-tournament-in-spains-costa-del-sol/ Thu, 17 Sep 2020 13:57:00 +0000 http://www.ycwgpg.cn/?p=13721 What a weekend filled with Hype! The Open Master Skateboards Competition was fuelled by Hype Energy in the hopes to shed a light on some of the underground talents the local scene has to offer.? The competition was organised in 3 different categories based on age and experience. Participants could enjoy fresh Hype Energy drinks […]

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What a weekend filled with Hype! The Open Master Skateboards Competition was fuelled by Hype Energy in the hopes to shed a light on some of the underground talents the local scene has to offer.?

The competition was organised in 3 different categories based on age and experience. Participants could enjoy fresh Hype Energy drinks as well as flavours yet to be released on the market.?

Along with 303andGo, a skateboarding shoe company based in Alicante, Hype Energy had prominent branding across the entire course, including a graffiti to commemorate the event and the young skateboarding talent, representing the upcoming future of Spanish skateboarding.

An exclusive Hype Energy board was designed and manufactured to show appreciation to the skateboarder that put in the work, and demonstrated intense amounts of energy to put on one hell of a show. 

The one-off board was given away to Erik García, who wasn’t afraid to show diversity and risk it all on handrails during the finals.?

The top 5 skaters of each category walked away with free skateboard decks, hats, t-shirts and Hype power-banks to keep energy levels high.?

Make sure to follow Hype Energy Spain on social media to stay updated on their journey to sharing the Hype!?

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Hype Energy launch in Spain for those who live to the fullest! http://www.ycwgpg.cn/news/hype-energy-launch-in-spain-for-those-who-live-to-the-fullest/ http://www.ycwgpg.cn/news/hype-energy-launch-in-spain-for-those-who-live-to-the-fullest/#respond Thu, 17 Sep 2020 11:35:42 +0000 http://www.ycwgpg.cn/?p=13317 Continuing? with the expansion through Europe,Hype energy drinks has now arrived to the Spanish market. Hype energy is now offering its three most iconic products, MFP, MFP Sugar Free and last but not least Twisted Tropical, revolutionising the energy drinks offering in the traditional Spanish market by delivering carefully-crafted flavours, revisiting the country’s popular taste […]

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Continuing? with the expansion through Europe,Hype energy drinks has now arrived to the Spanish market. Hype energy is now offering its three most iconic products, MFP, MFP Sugar Free and last but not least Twisted Tropical, revolutionising the energy drinks offering in the traditional Spanish market by delivering carefully-crafted flavours, revisiting the country’s popular taste profiles

After proven successes in other markets and positioning Hype Energy Drinks in multiple different countries, the Spanish population can now enjoy three different variety of refreshing drinks this summer!

Distribution has started nationwide, currently available for traditional, convenient & corner stores.

Throughout the launch, consumers will be able to see Hype Energy on all digital platforms, actively promoting a national campaign with a clear objective to honour those who always have energy and never give up.

Campaign promotions will be supported by multiple influencers, who share the same values close to our identity: Showing a “Hyper" demeanour & attitude, helping everyday people with an adventurous spirit, and an independent vision as to what living life with energy is all about.

Attractive prizes will be given away through social media throughout the entire campaign, with more information available through a quick scan of the QR codes placed on Hype Energy cans.

Look out for it, and scan away for product information, ongoing consumer promotions and more!

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Hype Energy Enlite Celebrates 11 Years of existence http://www.ycwgpg.cn/news/hype-energy-enlite-celebrates-11-years-of-existence/ http://www.ycwgpg.cn/news/hype-energy-enlite-celebrates-11-years-of-existence/#respond Tue, 26 May 2020 13:45:00 +0000 http://www.ycwgpg.cn/?p=13712 From its conception in 2009 until today, this flavour enlightened the energy drink market by targeting a specific cosmopolitan lifestyle inspired by the American way of life. Since then, Enlite went through diverse optimisation from its recipe to its flashy design, in order to stay updated on current trends and remain an “out of the […]

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From its conception in 2009 until today, this flavour enlightened the energy drink market by targeting a specific cosmopolitan lifestyle inspired by the American way of life.

Since then, Enlite went through diverse optimisation from its recipe to its flashy design, in order to stay updated on current trends and remain an “out of the ordinary” product.

The Enlite flavour can be described as a mild raspberry note in a very light, easy to drink beverage, further linking its identity as a weightless, on the go drink that delivers optimal energy with a reduced level of calories.

Enlite made its way among the elite circles as it was picked up and endorsed by global media personality Kim Kardashian. As the product started its global positioning, it was evident that its recipe needed to adapt to each market trend.

 

Enlite is currently sweetened with Stevia, and still holds the same unique flavour admired by its loyal consumer base.

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New Product Range: Hype Active http://www.ycwgpg.cn/news/new-product-range-hype-active/ http://www.ycwgpg.cn/news/new-product-range-hype-active/#respond Wed, 30 Oct 2019 15:36:29 +0000 http://wp.hype-ip.com/?p=5393 Hype Drinks’ ?new product range focuses on isotonic beverages.? Famously known for its iconic?energy drinks?product line, Hype Drinks is first and foremost a functional beverages?company,?focusing?on the development of innovative products within existing and newly created beverage categories. Hype Drink’s latest launch reveals a first step in a new category, isotonic beverages. The new range defined […]

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Hype Drinks’ ?new product range focuses on isotonic beverages.?

Famously known for its iconic?energy drinks?product line, Hype Drinks is first and foremost a functional beverages?company,?focusing?on the development of innovative products within existing and newly created beverage categories.
Hype Drink’s latest launch reveals a first step in a new category, isotonic beverages.

The new range defined as "Hype Active” is composed of 3 flavored isotonic drinks,?Berry, Tropical and Citric.
The flavors?have been achieved through a carefully calculated balance of various juices, not exceeding 3% of juice content which helped to develop a low calorie sports drinks with only 18kcal per 100ml.

Hype Active has been created with one objective in mind:?efficient hydration.

The 3 products all contain essential B vitamins and natural electrolytes to provide consumers with an optimal replenishment of fluids before, during and after exercise.?
A special emphasis was made on the bottle design and shape, with the intent to reflect healthy body curves achieved through daily exercise and active hydration.
The Hype Active products contains no artificial coloring and are fully recyclable.

The purpose?of isotonic drinks is to quickly replace fluids and electrolytes lost through exercise?by hydrating with?an optimal mix of water, minerals and nutrients.?
Isotonic drinks have a similar concentration of salt and sugar as present in the human body, resulting in efficient hydration when needed.

Apart from preventing dehydration and strengthening fluid retention, isotonic drinks have proven to boost endurance by allowing athletes to continue high intensity exercise up to 24% longer than those who do not consume isotonic beverages.

Hype Drinks will be rolling the new range out to key markets?across?Europe and other regions in the near future.

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Hype Energy Now Available in The Netherlands http://www.ycwgpg.cn/news/hype-energy-now-available-in-the-netherlands/ http://www.ycwgpg.cn/news/hype-energy-now-available-in-the-netherlands/#respond Wed, 30 Oct 2019 13:46:26 +0000 http://wp.hype-ip.com/?p=5324 Hype Energy was first introduced to Dutch consumers through a soft launch on King’s Day by participating in the Slam! Koningsdag 2019 Festival.  Apart from the complete product range being available, Hype Energy also had a reserved space to set up a sampling booth and communicate additional brand information. The EDM Festival was an amazing opportunity to […]

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Hype Energy was first introduced to Dutch consumers through a soft launch on King’s Day by participating in the Slam! Koningsdag 2019 Festival

Apart from the complete product range being available, Hype Energy also had a reserved space to set up a sampling booth and communicate additional brand information. 
The EDM Festival was an amazing opportunity to give Dutch music lovers a first taste and collect valued product feedback. 

The overall Festival mood was kept elevated with a strong artist line up, including BassJackersMike Williams, DJ Licious and Afro Bros
The full Hype Energy Drinks product line is available to order online on houseofnutrition.nl

Currently focused on developing its local community through social media and B2B channels, Hype Energy will soon announce exciting plans to develop the brand in The Netherlands, through local activations, sponsorships and future offline expansion plans. 

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Hype Energy Drinks Now Available In Germany, Austria and Switzerland http://www.ycwgpg.cn/news/hype-energy-drinks-now-available-in-germany-austria-and-switzerland/ http://www.ycwgpg.cn/news/hype-energy-drinks-now-available-in-germany-austria-and-switzerland/#respond Wed, 30 Oct 2019 13:30:47 +0000 http://wp.hype-ip.com/?p=5318 Now available to order online at hypeenergy.de    To celebrate the launch, a Meet&Greet event was organized with top German gaming influencers StandartSkill & iCriMax at “Backstage” Munich.This was the final phase of an elaborated digital campaign, which started with the promotions of a “mystery box”, asking curious social media users to guess what it included.  The reveal of […]

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Now available to order online at hypeenergy.de   

To celebrate the launch, a Meet&Greet event was organized with top German gaming influencers StandartSkill & iCriMax at “Backstage” Munich.
This was the final phase of an elaborated digital campaign, which started with the promotions of a “mystery box”, asking curious social media users to guess what it included. 

The reveal of the 3 flavors from Hype’s product line happened a few hours before the Meet&Greet, and its imminent availability was heavily promoted by a range of influencers with different fanbase sizes.

Over thousands of fans had the unique opportunity to meet their gaming idols, with photo sessions and signed merchandise.  
Sampling took place with positive feedback and sparked curiosity to discover what Hype Energy brand is all about.

Later in the evening, the official Launch Party took place at the prestigious Filmcasino-DinnerClub München

Guests were kept entertained with a diverse set of activities. An Innovation Booth was also set up to give everyone an exclusive insider’s look at Hype’s new, unreleased product innovations.
The Launch event was a real success, attracting over 1000 guests throughout the night.
The digital campaign generated over 12 million impressions, with 265,000 unique interactions.

Currently Hype Energy MFP, UP and Enlite are available for purchase on hypeenergy.de, being delivered in an exclusive Hype Energy Box.
There is also an option to bundle the flavors together, giving you the opportunity to discover the available flavors before picking your favorite!
Follow Hype Energy’s German development by visiting the links below: 

Instagram: @HypeEnergy.DE
Webshop: https://hypeenergy.de

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Hype Energy Twisted Now Available in Egypt http://www.ycwgpg.cn/news/hype-energy-twisted-now-available-in-egypt/ http://www.ycwgpg.cn/news/hype-energy-twisted-now-available-in-egypt/#respond Wed, 30 Oct 2019 13:16:48 +0000 http://wp.hype-ip.com/?p=5297 2019 has been a busy year for Hype Energy in Egypt.  Following the launch of Enlite (Extra Low Calorie), at the end of the second quarter, Hype Energy officially announced the arrival of the Hype Energy Twisted line, comprised of Cherry Punch and Tropical Punch flavors. With its 5% added fruit juice, Twisted was the perfect choice to cool off and stay energized throughout the hot summer. […]

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2019 has been a busy year for Hype Energy in Egypt. 

Following the launch of Enlite (Extra Low Calorie), at the end of the second quarter, Hype Energy officially announced the arrival of the Hype Energy Twisted line, comprised of Cherry Punch and Tropical Punch flavors.
With its 5% added fruit juice, Twisted was the perfect choice to cool off and stay energized throughout the hot summer.

A digital campaign rolled out nationwide, with exclusive social media content and giveaways to develop brand awareness. 
These actions were reinforced with point-of-sale branding across all channels, in addition to the launch of a special priced 2-pack promotion to give consumers the opportunity to try both flavors at a competitive price.

Afterwards, Cairokee announced through social media their long-awaited Empire 3rd Edition Concert
An influencer campaign was organised to support the giveaway, with notable names such as Sarrah Abdelrahma, Hazem Ehab, Nardine Farag, Laila Youssef and Mohamed Yassin, 
An exclusive gift box including the 2 new flavors and VIP Passes were sent to a total of 24 Egyptian influencers for further promotion.

A social media hashtag & posting activation was carried through to give fans the opportunity to win free concert tickets to their biggest show to this date.


Cairokee Empire 3rd Edition was an immense success, with over 30,000 attendees the concert helped further carry the created awareness of the Twisted product launch.
Hype Energy was present throughout the venue with a big spider tent, branded entrance flags, and product availability to help everyone live the best experience possible.

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Apex Online Racing and Hype Energy Renew Esports Partnership in 2019 http://www.ycwgpg.cn/news/apex-online-racing-hype-energy-renew-esports-partnership-sponsorship-2019/ http://www.ycwgpg.cn/news/apex-online-racing-hype-energy-renew-esports-partnership-sponsorship-2019/#respond Wed, 22 May 2019 10:40:31 +0000 http://wp.hype-ip.com/apex-online-racing-hype-energy-renew-esports-partnership-sponsorship-2019/ Building on the success of the past seasons, Hype Energy Drinks will retain Title Sponsorship of Apex Online Racing’s Formula 1 Leagues In 2018 Apex Online Racing (AOR) and Hype Energy partnered to deliver the #1 online racing league to more racers and viewers than ever, with record levels of racers taking part in Apex […]

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Building on the success of the past seasons, Hype Energy Drinks will retain Title Sponsorship of Apex Online Racing’s Formula 1 Leagues

In 2018 Apex Online Racing (AOR) and Hype Energy partnered to deliver the #1 online racing league to more racers and viewers than ever, with record levels of racers taking part in Apex Online Racing’s F1 Leagues. Going even bigger in 2019 is the goal.

The 2019 edition of the official Formula 1 game will launch June 28th, earlier than previous versions, offering Apex Online Racing the chance to run with the new game for Season 18, with new innovations such as a custom livery editor, Formula 2 support and inclusion of classic Senna and Prost cars.

Hype Energy Drinks has a strong heritage in the motorsports world and has been aggressively growing in the esports space, the renewal of this partnership will provide Hype Energy the opportunity to reach target consumers and build a lasting relationship with the esports community.

Apex Online Racing Founder Dan Hawkins was very positive about the renewal: ‘It’s great to have Hype Energy Drinks back with Apex Online Racing and we’re excited to see where the next seasons take us’

All races will be live streamed via Apex Online Racing’s official YouTube channel while racers looking to take part can sign up at apexonlineracing.com.

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